Chiquita Introduces Delicious (and good for you) Blend & Serve Fruit Smoothies
Grand Rapids, Mich. – April 2, 2009 – U.S. consumers have fallen in love with fresh fruit smoothies and Chiquita is making at home preparation a snap with an affordable, blend-and-serve smoothie made with all-natural ingredients. Chiquita Frozen Fruit Smoothie concentrates are available in four flavors – Strawberry Banana, Banana Colada, Peach Mango and Mixed Berry and are available in grocery stores nationwide with a suggested retail price of $2.69 per can, or less than a dollar per serving.
Chiquita Frozen Fruit Smoothie concentrates contain no artificial sweeteners, coloring or preservatives, and are gluten and dairy free. Each smoothie serving contains at least 1/2 cup of fruit and 100 percent of the recommended daily value of Vitamin C.
The product comes in a recyclable 12-ounce plastic container and can be found in the frozen section of grocery stores. Each can produces three, eight-ounce servings when blended with ice and water. It’s an ideal choice for consumers who want the great taste of a smoothie but seek an affordable option for convenient at-home preparation.
“Until now, consumers craving a fresh fruit smoothie had to visit a smoothie bar or purchase multiple ingredients to make one at home,” said Judy Chen, group leader of marketing and business development at Chiquita Brands International. “Chiquita Frozen Fruit Smoothies are made with Chiquita bananas and real fruit to deliver a delicious and refreshing smoothie experience at a great value.”
Chiquita has partnered with leading frozen fruit juice manufacturer, Old Orchard Brands, to develop the product that both companies believe will resonate with today’s health-conscious and budget-minded consumer.
“At retail storefronts the average cost of a smoothie is between three and four dollars each,” said Mark Saur, president of Old Orchard Brands. “An eight-ounce serving of Chiquita Frozen Fruit Smoothie is well under a dollar and provides a full serving of fruit, so it’s a great way for consumers to integrate fruit to their diets.”Login to Favorite