Leading Fruit Juice Brand Adds Marketing Veteran to Sales Team

SPARTA, Mich., July 15, 2010— West Michigan-based Old Orchard Brands® has hired club and superstore sales veteran Aaron Thomas as Vice President, Wal Mart and Sam’s Club. Thomas is charged with building distribution for Old Orchard’s healthy and value added juice products within the mass and club store channels. His offices will be located in Bentonville.

“Aaron has a tremendous understanding of the mass merchant customer and he understands the unique challenges of those sales channels,” said Mark Saur, founder and president of Old Orchard. “He’s spent more than a decade working in Bentonville pioneering brands at Wal-Mart and Sam’s Club, so we feel he’s the perfect candidate.”

Login to Favorite