OLD ORCHARD BRANDS TURNS CELEBRATED SEASONAL TREATS INTO NEW LINE OF JUICE BEVERAGES
APPLE PIE, CARAMEL APPLE AND APPLE CHERRY COBBLER JUICE DRINKS
SPARTA, Mich., Oct. 27, 2014— Just in time for the cooler weather and the upcoming holiday season, leading juice innovator Old Orchard Brands introduces a new line of limited-edition fruit juice cocktails that celebrate the iconic flavors of fall. Apple Pie, Caramel Apple and Apple Cherry Cobbler fruit juice cocktails are sold in convenient, multi-serve 64-ounce bottles with a suggested retail price of $1.99 per bottle.
To celebrate the launch, Old Orchard plans to give away hundreds of bottles for free to randomly selected winners. In addition, one lucky winner will receive a year’s supply of free juice. Visit www.OldOrchard.com/holiday or follow the hashtag #FlavorsOfFall for entry information.
Old Orchard Brands’ fall seasonal juices first appear in stores in November and will remain on sale through December. Apple Pie is currently available at grocery stores nationwide while Caramel Apple and Apple Cherry Cobbler will be found exclusively at Walmart.
The limited-edition juices replicate classic fall treats, pairing seasonally-appropriate spices and flavors with the refreshment of Old Orchard’s popular apple juice cocktails.
“We’re known as a premium juice brand, certainly, but also as category innovators,” said Mark Saur, founder and CEO of Old Orchard Brands. “We had a lot of fun recreating the classic flavors of the season as ready-to-drink juices, and we believe our fans will find they evoke the spirit of the season in a fun, refreshing way.”
Apple Pie is a special apple juice cocktail featuring hints of cinnamon, vanilla bean and nutmeg. Caramel Apple’s creamy caramel taste complements the flavor of crisp fall apples. Apple Cherry Cobbler features a blend of late summer cherries, a hint of lemon and the sweetness of juicy red apple.
About Old Orchard Brands
Established in 1985, Sparta, Michigan-based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States. The company offers consumers 40 frozen concentrate flavors and 60 bottled varieties in a range of 100 percent fruit juices and blends, premium and organic juices, fruit juice cocktails and low-sugar fruit juice cocktails. In addition, Old Orchard offers a number of non-juice items including iced coffee and tea beverages from concentrate. The company is known for its innovative and value-added products that target the needs of today’s health conscious consumers. For more about Old Orchard, visit http://www.oldorchard.com.