Leading Fruit Juice Brand Adds Grocery Horsepower to Support Midwest Growth

SPARTA, Mich., December 1, 2009— West Michigan-based Old Orchard Brands® expands its sales team today with the addition of Midwest regional business manager, Paul Peterson. Peterson is charged with managing the region’s existing grocery partnerships while developing new opportunities for the rapidly growing fruit juice brand. Peterson reports directly to Craig Lampright, Vice President of Sales.

Peterson has nearly two decades of grocery marketing and sales experience, including senior-level strategy and management experience in the manufacturing and grocery distribution facets of the business. His resume includes notable name brands such as Swanson and Del Monte. In addition, he’s received national sales honors from a number of leading manufacturers, including Vlasic Foods, Smucker’s and Unilever USA.

“Paul comes to us with an impressive track record of success in our industry,” said Lampright. “He’s contributed to the growth and success of many large food brands, and we’re excited to have him bring his experience and skill set to Old Orchard. We expect his successful career will continue on the same trajectory here.”

Old Orchard Brands is currently the fourth-largest manufacturer of bottled juice in the nation and the second-largest producer of frozen juice concentrates. The Company’s juice products can be found in nearly every major grocery market in the country.

Login to Favorite